Appointment of the Director of Student Recruitment, Wellbeing and Marketing

Ravensbourne University London

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Welcome

Thank you for your interest in joining Ravensbourne University London in the newly created role of Director of Student Recruitment, Wellbeing and Marketing.

You will join my Executive Team who together, deliver our agreed strategy, work closely with our academic leaders and professional services colleagues, role modelling our values and associated behaviours and setting high-performance standards for ourselves and our teams. I’m looking for an exceptional individual who can bring commercial imagination and a sophisticated understanding of contemporary marketing while remaining deeply focused on students and their success. You will need to be an inclusive and empowering leader, comfortable moving between strategy and delivery, able to bring creative and passionate people together around our clear sense of purpose.

This is an exciting time to join us. Ravensbourne is a distinctive university with a proud history in the creative disciplines and a growing position at the intersection of creativity, technology, and business. Our 2025–2030 strategy sets out our ambitious next chapter: expand our academic portfolio, deepen our relationships with industry, and create opportunities for an increasingly diverse community of lifelong learners.

We describe Ravensbourne as a convention-defying space for world-changing collaboration. That ambition is rooted in a very practical purpose. We create bold new thinkers who shape the industries in which they will work. We learn with industry, industry learns with us and together we transform lives.

The Director of Student Recruitment, Wellbeing and Marketing will play a central role in turning that ambition into reality.

This is a broad and diverse, connected portfolio. It brings together the way we understand our markets, develop our academic offer, how we tell the Ravensbourne story and attract students from both the UK and around the world. It also encompasses the partnerships through which we extend our reach, combined with the services and support that help students thrive and the relationships we build with our graduates beyond their time with us.

In contemporary terms, the role spans the full student lifecycle. It begins with insight: understanding what students, employers and industries need, where new opportunities are emerging and how Ravensbourne anticipates and responds. It continues through the development and positioning of relevant new courses, the strength and consistency of our brand and the experience of prospective students as they consider and choose us. Through attraction, recruitment, enrolment, wellbeing and student support, your portfolio will extend into alumni relationships, advocacy and lifelong connection with the university.

Bringing these activities together creates a significant opportunity for the right person. We want to build relationships with our students,  from their first encounter with Ravensbourne to their lives and careers after graduation. We want market insight, student voice, and industry to influence our decisions more directly. This role will provide the strategic leadership and connective thinking to make that happen.

Our current location on the Greenwich Peninsula places us within one of London’s most dynamic areas and close to many of the industries we serve. Yet, our outlook and ambitions extend far beyond our campus. We want to grow our national and international profile, develop imaginative partnerships with schools, colleges, and other institutions, and create new routes through which students can access a Ravensbourne education.

There is plenty to build on: talented students, committed colleagues, strong industry relationships, and a university with a genuine appetite to evolve and change. With real scope to think differently, this is a chance to shape how Ravensbourne presents itself to the world, how we grow and how we support every student to make the most of their talent. We are ‘built for the bold’.

If you share our belief in the transformative power of education and are excited by the opportunity to connect creativity, technology, business, and student success, I would love to hear from you.

Jon Kingsbury
Vice Chancellor - BA, DIC, EMBA, FLS

About Ravensbourne University London

Ravensbourne University London is a distinctive, industry-focused university with a community of more than 5,000 students. It offers pre-degree, undergraduate, postgraduate and professional courses across the creative, technology and business disciplines.

The university’s academic portfolio includes design, fashion, film and television, architecture, computing and emerging technologies, digital media, advertising, business and management. Its community represents more than 100 nationalities, bringing together students and staff with a wide range of backgrounds, experiences and ambitions.

Ravensbourne has a long history of developing talented people who go on to shape their industries. Its alumni include David Bowie, Stella McCartney, Olympic torch designer Jay Osgerby and Oscar-winning producers Simon Egan and Gareth Ellis-Unwin. Today’s graduates continue that tradition, working as practitioners, entrepreneurs and innovators across creative, technological and commercial fields.

Our strategy and ambition

Ravensbourne’s 2025–2030 corporate strategy describes a university in the midst of a metamorphosis. Building on its established creative strengths, Ravensbourne is developing its position as one of the UK’s leading universities at the intersection of creativity, technology and business.

Its ambition is to become a convention-defying space for world-changing collaboration. The strategy is centred on three clear statements:

  • Our purpose: We create bold new thinkers who shape industries at the intersection of business, creativity and technology.
  • Our vision: A university that challenges convention to meet the needs of students and industries in a changing world.
  • Our mission: We learn with industry, industry learns with us and together we transform lives.

The strategy provides the foundation for the next stage of Ravensbourne’s development. This includes growing and diversifying the academic portfolio, strengthening the university’s national and international profile, extending its network of educational and commercial partnerships and continuing to improve the experience and outcomes of its students.

Learning with industry

Industry engagement is central to Ravensbourne’s identity and educational approach. Students work with employers and practitioners from the beginning of their studies, gaining experience through live briefs, collaborative projects, professional facilities, industry-led teaching and direct access to networks within their chosen fields.

Recent collaborations have given students opportunities to work with organisations including Tate, Kopparberg, Epson, the Independent Print Industries Association and Uncommon Creative Studio. Ravensbourne’s courses also benefit from relationships with professional and industry bodies including the Chartered Institute of Marketing, RIBA, BCS, ScreenSkills, the Association of Photographers and Ukie.

This approach is designed to ensure that students graduate with relevant technical knowledge, professional confidence, practical experience and a clear understanding of the industries they are entering. It also allows employers and industry partners to engage directly with emerging talent, research and new ideas.

Ravensbourne holds an overall Silver rating in the Teaching Excellence Framework, recognising the quality of its student experience and outcomes. In 2026, the university also achieved its strongest National Student Survey results to date, marking five consecutive years of improvement. More than 90% of respondents were positive about the academic support they received, while more than 85% responded positively about teaching and learning opportunities.

Ravensbourne combines the energy and connections of a London university with a scale that allows students to be known and supported as individuals. Its commitment to widening participation and social mobility is reflected in a diverse student community and a determination to remove barriers to creative, technological and professional careers.

Our location

Ravensbourne occupies an award-winning building on the Greenwich Peninsula, beside the O2 and overlooking the River Thames, Canary Wharf and Maritime Greenwich.

The Peninsula has developed into one of London’s most dynamic creative districts, bringing together businesses, cultural activity, public art, entertainment and new residential communities. Ravensbourne’s position within this environment connects students and staff to the energy of the capital and places the university close to many of the industries it serves.

Designed by Farshid Moussavi of Foreign Office Architects, the Ravensbourne building opened in 2010 and is wrapped in a distinctive mosaic of 28,000 aluminium tiles. Its open, flexible spaces were created to encourage interaction between different disciplines and reflect the collaborative character of the university. The building received the RIBA award for best higher education building in 2011.

Prospective candidates can take a virtual tour of the Ravensbourne campus.

Sustainability

Sustainability at Ravensbourne encompasses the university’s estate, teaching, partnerships and day-to-day decisions.

The Greenwich Peninsula building achieved a BREEAM Excellent rating and incorporates natural light, energy-efficient heating and cooling systems and a green roof which supports biodiversity and helps regulate the building’s temperature. Ravensbourne has also moved to a 100% renewable energy tariff, reducing its carbon emissions by an estimated 51%.

Sustainability is increasingly embedded within the curriculum. Students work on live projects that explore environmental and social challenges, applying creativity, technology and commercial thinking to develop practical responses. Ravensbourne is also a signatory to the UN-supported Principles for Responsible Management Education, reflecting its commitment to responsible leadership, ethical practice and sustainability across its growing business and management provision.

Equality, Diversity & Inclusion

Ravensbourne is shaped by the diversity of London and by a community drawn from across the world. Its students and staff bring together different ethnicities, nationalities, identities, cultures, religions, experiences and ways of thinking. This diversity strengthens the university and enriches the creative, technological and business industries with which it works.

Inclusion and transformation are central to Ravensbourne’s values. The university wants every member of its community to feel that they belong, can participate fully and have the opportunity to succeed. This means celebrating difference while addressing the structural, cultural and practical barriers that can prevent people from accessing higher education, thriving within it and progressing into their chosen careers.

This is particularly important in the industries Ravensbourne serves, where access, opportunity and representation remain uneven. The university sees education as a catalyst for social mobility and has a responsibility to help diversify the creative, technology and business sectors. It works with students, staff, alumni, schools, communities and industry partners to widen routes into these fields and create more equitable opportunities within them.

The diversity of Ravensbourne’s student body gives this work real significance. Its 2025–2029 Access and Participation Plan records that 83.6% of its UK undergraduate students were from at least one group underrepresented in higher education. This included students from lower-income communities, mature learners, disabled and neurodivergent students, care-experienced students and students from the global majority.

The plan sets measurable objectives across the student lifecycle, from access and enrolment through to continuation, completion, degree outcomes and progression into employment or further study. Ravensbourne is candid about the gaps that remain and committed to understanding their causes, evaluating its interventions and holding itself accountable for progress.

Current activity includes outreach and careers programmes for young people, portfolio and application support, bursaries and financial assistance, inclusive curriculum development and targeted academic, wellbeing and transition support. The THRIVE programme, for example, provides enhanced support for students from backgrounds underrepresented in higher education as they prepare for and settle into university life.

Ravensbourne’s commitment extends to its staff community and employment practices. The university is a Disability Confident Employer and is committed to attracting, supporting and developing disabled colleagues. Its wider work encompasses inclusive recruitment, leadership development, staff learning, reasonable adjustments and the continued development of a workforce that reflects its student community and the society it serves.

Further information about Ravensbourne’s commitments, action plan and published reporting can be found on its equality, diversity and inclusion pages.

Organisational Values

Developed in consultation with our staff community, our values describe how we work together and what people should experience as members of Ravensbourne. They guide our decisions, shape our culture and provide a shared framework for delivering our 2025–2030 strategy.

They are practical expectations rather than statements of intent. We expect colleagues at every level, and particularly our senior leaders, to demonstrate them through their decisions, relationships and everyday behaviour.

  • Professionalism
    We pursue excellence and take pride in the quality of our work. We learn together as a community of students, staff and alumni, drawing on good practice and continuing to evolve alongside the industries we serve.
  • Connection
    We believe the strongest outcomes are created together. We work across organisational and professional boundaries, build meaningful relationships and connect our university community with institutions, industries and the wider world.
  • Dynamism
    We embrace change with confidence, curiosity and purpose. We respond quickly to new opportunities, adapt to a changing environment and have the courage to challenge convention and try different approaches.
  • Inclusion
    We celebrate diversity and recognise difference as a source of strength. We work to remove barriers, widen participation and challenge exclusionary or discriminatory practice so that everyone within our community can belong, contribute and succeed.
  • Transformation
    We use education as a catalyst for social mobility and meaningful change. We open doors for talented people from all backgrounds, helping to broaden access to creative, technology and business careers and address cultural and economic inequality.
  • Relevance
    We remain connected to the ambitions of our learners, the communities around us and the industries with which we work. We listen, anticipate changing needs and ensure that our teaching, services and partnerships continue to make a practical difference.

The role

Director of Student Recruitment, Wellbeing and Marketing (AQ3740)

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Job description

Academic/Professional Services Staff

Job title: Director of Student Recruitment, Wellbeing and Marketing
Department: Executive
Pay Band: Executive
Line Manager: Vice-Chancellor

Role Purpose:

The role of provides strategic Executive level leadership in marketing, student wellbeing and partnerships. You will drive high levels of market awareness of the Ravensbourne brand: our history, our journey, what we stand for, our USP; this in turn leading to increased growth in business engagement in its broadest sense and student numbers in line with our expectations.

  • Student attraction, marketing, our brand development and student insights
  • Student recruitment, both International and Home
  • Partnerships (Franchise, FE Colleges and Schools, TNE)
  • Student Services
  • Product Development and Launch
  • Alumni offer and development
  • Full Marketing mix including internal communications

Duties and Responsibilities:

  • Expand the visibility of Ravensbourne through the development of multiple innovative and modern methods and tools, ultimately showcasing learning with industry, students, staff and alumni.
  • Promote our brand, brand values and reputation with key stakeholder groups including internationally.
  • Lead our approach to brand ambassadorship and development of our marketing strategy which is clearly understood and adopted by key stakeholders and colleagues.
  • Devise and implement marketing activity which is prioritised and measured effectively.
  • Develop and operationalise our student experience strategy and approach with reference to our corporate strategy ambitions and APP.
  • Provide strategic and operational leadership creating a positive, empowering and coaching working environment which drives delivery and champions student voice.
  • Student services are designed and delivered with the student ‘at the heart’.
  • Commission relevant business cases and strategic programmes and projects which ensure a modern, agile future focused approach for our students, reflective of and anticipating student changing demographics and requirements.
  • Maintain current awareness of development across the sector in student needs and services and operationalise in a manner appropriate with Ravensbourne strategy and ambitions.
  • Develop, cultivate and champion strong working relationships with our academic community and wider professional enabling functions ensuring insights are shared, across the organisation facilitating the integration of an excellent student experience.
  • Understand and translate Higher Education policy, trends and insight into meaningful actions, engaging widely in networks across the sector to do so
    Perform other duties consistent with the role as may from time to time be assigned, collaborating fully with others to get the work done and Ravensbourne’s objectives achieved.
  • Working closely with academic colleagues, design and implement our approach to developing new products from market need through to launch.

Other

  • Demonstrate an understanding of Ravensbourne’s values, culture and educational ethos and promote these through everyday practice in the role.
  • Work within Ravensbourne’s Code of Conduct and other Rules.
  • Comply with all legislative, regulatory and policy requirements (e.g., Finance, People & Culture) as appropriate.
  • Carry out the policies, procedures, and practices of Health & Safety in all aspects of the role.
  • Demonstrate value and importance of equity, diversity and inclusion in every aspect of Ravensbourne’s work and show commitment through everyday practice in the role.

Key working relationships (i.e. titles of roles, both internally and externally, with which this role holder interacts on a regular basis):

  • VC
  • Board
  • Executive Team
  • Direct reports and associated team
  • Academic Community
  • Franchise and other partnerships
  • Sector wide networks
  • Other professional functions

Resources Managed

  • Budgets:
  • Staff:
  • Other: (e.g. equipment; space)

Person Specification

All of the following criteria will be considered essential.

Knowledge and Experience

Education

  • Degree calibre or significant experience at an Executive level

Professional qualifications/experience

  • Professional marketing qualification such as CIM
  • Able to demonstrate commitment to CPD for self and teams

Higher Education knowledge

  • Proven experience in a similar role within Higher Education, with demonstrable track record of improved student attraction and recruitment numbers and brand management
  • Demonstrates experience in developing and driving brand awareness, and developing effective marketing strategies
  • Insight into admissions and Office for Students requirements and how to practically apply given local context, budget requirements and corporate strategy
  • Excellent stakeholder management skills and approach which encourages collaboration, discussion and problem solving
  • Ability to instigate and lead strategic projects, committees and activity across the University accessing relevant project tools and techniques to measure progress and success effectively

Core personal skills, abilities and behaviours

Management and leadership

  • Ability to lead, manage and develop large teams, in a working environment in which members are empowered, coached and safe to be innovative
  • Demonstrate an approach consistent with values led leadership

Equality, Diversity & Inclusion

  • Able to demonstrate and ensure EDI is embedded in all aspects of delivery both within own role and within wider portfolio

Communication

  • Excellent presenter with articulate and professional written skills
  • Ability to challenge and an open willingness to be accountable for portfolio and decisions
  • Strong, confident influencing skills

Organisational Values

  • Act as a role model for our values and behavioral framework
  • Working effectively as part of the Executive team to deliver our corporate strategy

This Job Description may be reviewed, and duties amended aligned with Ravensbourne’s requirements, any changes will be made in collaboration with the postholder.

Our Values

  • Connection: We value what happens together and we collaborate to achieve our collective goals.
  • Dynamism: We embrace every opportunity to adapt and optimise.
  • Inclusion: We celebrate our diversity, and we embrace difference as a source of strength.
  • Professionalism: We aim for quality in everything we do and take pride in our work.

Terms of appointment

  • Salary – circa £125k
  • Pension – LGPS Defined benefit pensions – Employees are enrolled in our generous defined benefit pension schemes, which also include life cover. Defined benefit pensions pay out a secure income for life, which increases each year in line with inflation.
  • Generous annual leave – We offer 30 days of annual leave from day one plus bank holidays
  • Additional special leave – Our employees enjoy additional special leave at Christmas.
  • Cycle to work scheme – Save up to 49% on the purchase of a bicycle and accessories, get fit and reduce your commuting costs.
  • Employee assistance programme – Access to confidential assistance to help you deal with personal and professional problems that could be affecting your home life, work life, health and general wellbeing – 24/7, 365 days a year.
  • Enhanced sick pay – Available to employees from their first day of employment.
  • Family friendly policies – Enhanced maternity pay after an initial qualifying period, as well as leave allowance for emergency dependent care.
  • Professional Development
  • Employee discounts – Enjoy a variety of discounts at retailers and food outlets on the Greenwich Peninsula

How to apply

Anderson Quigley is acting as an advisor to the University. An executive search process is being carried out by Anderson Quigley in addition to the public advertisement.

The closing date for applications is noon on Monday 19 October 2026.

Applications should consist of:

  • A full CV.
  • A covering letter outlining your motivation and details of how you meet the qualification, skills and experience criteria of the person specification.
  • Please include details of two referees in your CV, though please note that we will not approach your referees without your prior consent and only should you be offered the role.

Should you wish to discuss the roles in strict confidence, please contact Ed Pritchard at ed.pritchard@andersonquigley.com or +44 (0)7980 817 927 or Carolyn Coates at carolyn.coates@andersonquigley.com or +44 (0)7825 871 944.